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It was not so long ago that when looking for a new home, potential house buyers had to make a trip to the high street estate agents and register their interest in an area or type of property. Estate agents armed with this information would in turn eventually mail printed copies of property schedules in the post. If you liked the look of a property a viewing would then be arranged.
Thankfully in recent years, electronic versions of traditional schedules together with photographic stills were made available online in vast searchable databases of proprties for sale, making the whole process a little easier.
Fast forward to today:
House buyers want easier ways to review larger numbers of properties more quickly than before, and don't want to waste time actually viewing properties that are of no interest. They often want to be able to view a showhome when they have the time - and not always when the showhome is open.
House sellers and house builders want to be able to market their properties more quickly and more effectively than ever before.
Cruden Homes, one of Scotland's largest independently owned house builders had to ask themselves that very question. How do we reach as many potential house buyers as possible online? Recognising that still photographs of properties don't give the viewer a real appreciation of what a property actually looks and feels like, they sought out the best way to present properties online - virtual tours.
When asked why virtual tours are important to the Cruden Group, they said: ...virtual tours allow buyers to browse the showhomes outwith opening hours and will provide a visual aid for the sales department to use between phases when no showhomes are available to view on site...
Recognising that online virtual tours are an important part of a developments marketing strategy, they have found them to be of great benefit to both potential buyers and the group sales team. Cruden's showhomes are now open 24 hours a day, 7 days a week attracting viewers from the not only the local area, but from all over the UK and from overseas.
Not only are all virtual show homes are available for viewing on the Cruden Homes and Queensbury Properties websites, but they are also available on many leading property search websites including Rightmove, PrimeLocation, s1homes, Rettie, FindaNewHome and Smartnewhomes.

Cruden considered several companies before making their final choice on virtual tour provider: ...We wanted to use a local firm to allow flexibility in booking each development as and when they were ready for photography. I had received several quotes with portfolio samples and the product from pikoDesign stood out as a local firm with a high quality finish and intuitive, user-friendly navigation. Fitting our developments in to a tight schedule, they provided a friendly and helpful service to both ourselves and the web design agency and turned the products around really quickly...
...The final result was high quality, cost effective, professionally constructed and very worthwhile. We are looking forward to organising the next showhome tour as soon as the next one is complete and ready for photography and would thoroughly recommend this service to others....
With more property developments to follow, we are delighted to be working with Cruden Homes. Feel free to view the Cruden and Queensbury virtual showhome collection below.
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